Privacy Policy

Last Updated: January 5, 2026
Company Name: TruMetabolic Health & Wellness
Website: trumetabolichealthwellness.com
App Name(s): TruMetabolic
Privacy Contact Email: info@trumetabolichealthwellness.com

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1. Introduction

TruMetabolic Health & Wellness (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information and health data.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you:

• Visit our website

• Use our mobile application, TruMetabolic

• Engage with our health and wellness services

Because our services may involve electronic Protected Health Information (ePHI), we implement safeguards consistent with applicable healthcare privacy and security laws.

By using our services, you agree to the practices described in this Privacy Policy.

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2. Information We Collect

We collect the following categories of information:

A. Personal Information

• Name

• Email address

• Phone number

• Mailing address

• Account login credentials

• Payment details (processed by secure third-party providers)

B. Health Information (ePHI)

If you use health-related features, we may collect:

• Medical history you provide

• Lab values or biometric data you enter

• Nutrition, metabolic, or wellness information

• Symptoms, conditions, or diagnoses you choose to share

• Health goals and progress tracking data

This information may qualify as electronic Protected Health Information (ePHI).

C. Information Collected Automatically

When using our website or app, we may automatically collect:

• IP address

• Device type, operating system, and browser

• App usage activity

• Crash logs and diagnostics

• Cookies and similar tracking technologies

• Mobile identifiers (where permitted)

D. Information from Third Parties

We may receive information from:

• Healthcare providers (with your authorization)

• Connected health platforms or wearable devices (if you enable integrations)

• Payment processors

• Analytics providers

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3. How We Use Your Information

We use collected information to:

• Provide and operate health and wellness services

• Deliver personalized metabolic and wellness insights

• Manage accounts

• Process payments

• Provide customer support

• Improve app functionality and user experience

• Send service-related communications

• Send marketing communications (only with consent where required)

• Ensure system security and prevent fraud

• Comply with legal and healthcare regulatory requirements

We do not sell personal information or health data.

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4. Use and Protection of ePHI

When we collect or store electronic Protected Health Information, we:

• Apply administrative, physical, and technical safeguards to protect confidentiality, integrity, and availability

• Restrict access to authorized personnel only

• Encrypt ePHI in transit and at rest where feasible

• Maintain access controls and audit logging

• Work with service providers who agree to safeguard health information

If TruMetabolic Health & Wellness acts as a Business Associate to a healthcare provider, use and disclosure of ePHI may also be governed by a Business Associate Agreement (BAA).

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5. Mobile App Permissions

The TruMetabolic app may request access to:

• Camera (for scanning or uploads)

• Photos/Media (if you upload content)

• Notifications (for reminders and updates)

• Health data inputs you choose to enter

Permissions are requested only as needed and can be managed through your device settings.

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6. Tracking Technologies & App Store Compliance

We may use cookies, analytics tools, and SDKs to improve performance and usability.

iOS Users

In compliance with Apple App Store policies, we request permission before tracking activity across other apps or websites using Apple’s App Tracking Transparency framework.

Android Users

In compliance with Google Play policies, users can manage ad personalization and tracking in device settings.

Health information is never used for advertising purposes.

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7. How We Share Information

We only share information as necessary and permitted by law.

Information may be shared with:

• Cloud hosting and IT service providers

• Analytics providers (using de-identified or limited data where possible)

• Payment processors

• Healthcare providers (with your authorization)

• Legal authorities when required by law

• Successor entities in a merger or acquisition

All partners are required to implement appropriate data protection safeguards.

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8. Data Retention

We retain personal and health information only as long as necessary to:

• Provide services

• Meet healthcare, legal, and accounting requirements

• Resolve disputes

• Enforce agreements

When data is no longer needed, it is securely deleted or de-identified.

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9. Your Privacy Rights

Depending on your location and applicable laws, you may have the right to:

• Access your personal or health data

• Request corrections

• Request deletion (subject to healthcare record retention laws)

• Restrict certain uses

• Withdraw consent

• Receive a copy of your data

To exercise your rights, contact:
info@trumetabolichealthwellness.com

California Residents

You may request disclosure or deletion of personal information as permitted by California law.

EU/UK Residents

You have rights under GDPR and may contact your local supervisory authority.

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10. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal data from children without appropriate authorization.

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11. Data Security

We use industry-standard safeguards, including:

• Encryption

• Secure cloud infrastructure

• Access controls

• Staff training on data privacy

• Ongoing security monitoring

However, no system can be guaranteed to be 100% secure.

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12. International Data Transfers

Your information may be processed in countries outside your own. Where required by law, we use appropriate safeguards for international data transfers.

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13. Third-Party Services

Our website and app may contain links to third-party platforms. We are not responsible for the privacy practices of those third parties.

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14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted with an updated “Last Updated” date. Continued use of our services indicates acceptance of the revised policy.

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15. Contact Information

TruMetabolic Health & Wellness
Website: trumetabolichealthwellness.com
Email: info@trumetabolichealthwellness.com